Reimagining Seasonal
Retail Experiences
Reimagining Seasonal
Retail Experiences
The Opportunity
Christmas remains the most commercially important period in the retail calendar. Yet whilst experiences have evolved rapidly, the traditional Santa photo experience has largely remained unchanged.
Today's families expect more, memorable, seamless digital interactions that feel emotionally engaging and shareable. Unbound Ventures sees the opportunity to evolve this model into a modern, premium seasonal experience across the QIC portfolio.
#1 Trading Season
Evolving Expectations
New Technology
Portfolio Opportunity
About Unbound
Unbound Ventures creates, produces and promotes world-class live experiences, from global stadium tours to sold-out immersive exhibitions. 4M+ tickets sold globally. Operating across Australia and internationally.
Operational Excellence
Guest Experience Design
Live Entertainment Production
Technology Integration
Commercial Scalability
Premium Staffing
"We are not an agency. We are creators, producers and operators of experiences built to engage modern audiences at scale."
Our Track Record
Proven at scale across immersive, family and large-scale live experiences.
Wundrful World of Christmas
Sell-out sensation across Sydney and London. Gold standard for premium retail Christmas activation. Critically acclaimed and commercially dominant across multiple seasons.
Jurassic World: The Exhibition
400,000+ guests across two Australian cities. International IP-licensed family immersive experience. Complex logistics and high-volume guest flow management.
Global Arena & Stadium Touring
Co-creation and operation of a globally acclaimed stadium touring franchise. 3M+ tickets sold across a multi-year international touring campaign spanning multiple continents.
Retail & Brand Activations
Deployment of personalised retail experiences and hundreds of brand activations across the globe. End-to-end production from concept through to delivery.
Our Leadership
Career spanning music management, founding international experiential agency Bigger, and promoting live events across the UK, Europe and the United States. Creative director for Wundrful World of Christmas, Jurassic World: The Exhibition and large-scale public activations across multiple markets. Specialist in guest experience design and theatrical production at commercial scale.
Co-founder of Nitro Circus Live. As CEO of Nitro Circus Group, oversaw 3M+ tickets sold across an acclaimed global stadium touring franchise spanning multiple continents. Specialist in scaling live entertainment businesses, commercial structuring and multi-market operational delivery. Architect of the revenue models behind Unbound's most successful activations.
"Every element of the Christmas experience is an opportunity to create a memory. We design for emotion, engineer for scale."
The Guest Experience
A premium, multi-touchpoint journey, designed around joy, ease and memory-making.
Pre-Visit
Arrival & Journey
Santa Experience
Post-Visit
Santa Casting & Inclusive Experiences
Professional casting and training ensures every Santa delivers warmth, authenticity and adaptability, every family feels genuinely welcomed.
Santa Casting & Training
- ●Professional talent sourcing and background screening
- ●Multi-week immersive character training program
- ●Consistent warm and family-safe performance standards
- ●Understudies and contingency staffing at all sessions
- ●"Traditional" Santas with natural beards available at QIC's request
Inclusive Design
- ●Sensory-friendly Quiet Santa sessions (low-stimulation)
- ●Full mobility access and adapted set configurations
- ●Cultural sensitivity in all character interactions
- ●Bilingual support options for diverse communities
The Unbound Standard
Technology Platform
An integrated technology stack connecting ticketing, photography, AI personalisation and data into a seamless end-to-end platform.
White Label Ticketing
AI Photo Solution
AI Personalisation
Data & Reporting
Digital Experiences
Technology amplifies the emotional resonance of the experience, never replacing the magic, always extending it beyond the visit.
Personalised Gallery
AI Letter from Santa
Social Activation
Year-Round Touchpoints
Customer Journey
A seamless six-stage journey, every touchpoint intentionally designed.
QIC centre marketing & social drives awareness and pre-booking intent
Sophisticated pre-booking solution with package selection, access needs and personalisation
Seamless arrival, theming, queue entertainment and character interactions en route
Premium Santa session with professional photography and theatrical production values
Instant digital gallery, social sharing tools and personalised content delivery
Ongoing engagement touchpoint and centre-specific customer engagement activities to drive footfall and centre revenue
Operational Delivery
Full end-to-end capability, from design and build through to daily site management and post-season wrap.
Pre-Season
- ●Set design & fabrication
- ●Technology integration & testing
- ●Staffing recruitment & training
- ●Health & safety compliance
- ●Centre liaison & approvals
- ●Marketing asset production
- ●Contingency planning
In-Season
- ●Daily site management
- ●Session scheduling & pacing
- ●Real-time troubleshooting
- ●Staff welfare & performance
- ●Daily reporting to QIC
- ●Guest feedback monitoring
- ●Revenue optimisation
Post-Season
- ●Full bump-out & site restoration
- ●Final data & reporting pack
- ●Season debrief with QIC
- ●Recommendations for Year 2
- ●Asset storage or disposal
- ●Staff completion reviews
- ●Partner invoicing & audit
Marketing & Retail Engagement
A fully integrated program to drive footfall, maximise booking conversion and extend dwell time.
Centre Marketing Integration
- ●Co-branded assets for QIC digital and OOH channels
- ●Centre-specific social media content calendar
- ●EDM integration with QIC's member database
- ●PR and media outreach support
Retailer Partnership
- ●Tiered retailer engagement and cross-promotion program
- ●In-store Christmas activation tie-ins
- ●Gift card and voucher redemption mechanic
- ●Cross-promotion with food & beverage partners
Booking & Conversion
- ●Pre-season early-bird booking campaign
- ●Countdown urgency marketing
- ●Package upsell at checkout
- ●Abandoned booking recovery sequence
Data & Re-engagement
- ●First-party data capture at point of booking
- ●Post-season satisfaction and loyalty sequence
- ●Year-round QIC brand touchpoints
- ●Year 2 early-access priority booking campaign
Commercial Structure
A clear model built around shared success, aligned with QIC's revenue objectives and risk appetite.
Management Fee Model
Revenue Share Option
Turnkey Package
Great Christmas experiences don't happen by accident. They're designed by people who care.
Future Opportunities
The 2026 Christmas activation is the foundation for a long-term, multi-experience partnership across the QIC portfolio.
Portfolio Expansion
Year-Round Experiences
IP Partnerships
Data & Loyalty Platform
Let's create something people will never forget.
